Week 14: Social Media Management Tools

             Researched multiple platforms based on the assignment and felt Zoho would be a good initial choice due to the cost. Many of the platforms were quite expensive on a monthly basis, but Zoho looked pretty cost effective. From a market perspective, it is competitive with Salesforce which is a premier business platform and quite expensive. If cost was not an option, I also liked Sprout based on research.

Zoho Social allows you to schedule and publish posts in advance, enabling you to plan your content strategy and maintain a consistent presence on social media. You can schedule posts for specific dates and times, ensuring your content reaches your target audience when they are most active. The tool provides social media listening features that allow you to track and monitor keywords, mentions, and hashtags relevant to your brand. This helps you stay informed about what people are saying about your brand and industry, allowing you to engage and respond effectively. This is a useful tool to market across multiple Social Media platforms with centralized management.

While Zoho Social integrates with Zoho CRM, Sprout Social offers integration with popular CRMs such as Salesforce and HubSpot. This integration enables you to seamlessly connect your social media interactions with your customer relationship management, providing a holistic view of your customer interactions. While Zoho is a good platform for the price, Sprout Social provides Enterprise level corporate support and integration. Sprout Social is good for large corporations whereas I feel Zoho is good for small businesses on a limited budget.

Sendible seems to be another good platform that includes social media monitoring tools that enable you to track brand mentions, keywords, and hashtags across various platforms. This helps you stay informed about relevant conversations and engage with your audience effectively. Also, it allows you to manage multiple accounts and schedule posts across different platforms from a single dashboard, streamlining your social media management efforts. This seems to be a good option if you are managing multiple Social Media platforms for clients.  Additionally, it provides analytics and reporting which will be important if you run a Marketing company.

            In conclusion, it’s important to pick a platform that will allow you to manage Social Media post with analytics, so customers know the value you provide. I think the big challenge, if you’re a marketing company, is to make sure you can manage multiple customer accounts from a single platform based on cost. The critical portion is making sure the platform can perform and meet your budget.