For my
strategy, I chose to start with images using Facebook with scheduled posts to
review results. Initially, I’ll start with images, but I might move to video
and reels if the images do not gain enough traction based on analytics. For
now, I didn’t really post these images because the business is a simulation,
and I don’t want people using Social Media to think the business is functional.
I created five images which are scheduled for release and I think would be useful.
May 21rd scheduled image post for Queen Bee
Sale
May 21st scheduled
image post is promoting a queen bee sale image to drive customers sales. The
business is selling queens at a discount as we head to the end of the season.
People order less during the mid-year so I’m looking to drive sales for
beekeepers that did not re-queen, probably most of them are hobbyists. I will
hopefully drive sales, get new customers, and ideally, they will order next
season after having a good experience with our queens.
May 23rd scheduled image post is World Bee
Day.
World Bee Day celebrates our need to protect bees and their value to humans. They’re critical for the food supply as pollinators and they provide tasty honey which can help with allergies. Trying to educate the public on the value of bees is important, especially when it comes to avoidance of pesticides that may hurt the bees. In the future, may create video reels to drive traffic to the business, and educate the public on bees.
May 28th schedule image post is Queen Bee
sale ending reminder
The Queen bee for sale reminder for purchasing queen selling bees, grab a discount while you can! It sends a reminder message that time is running out to hopefully attract new customers into the business. The goal is to see how many customers hit the website and place an order with time running out. Hopefully with a discount I can engage new customers and they see the value the company provides in the marketplace. The long-term goal is to look at home many new customers initially ordered with the sale and returned next year.
June 9th scheduled image post for customers
to sign-up for the Newsletter
We want to drive sign-ups for the Newsletter that talks about beekeeping in the industry and allows us to promote our queen bee sales at a later point in time by having engaged customers. We will look to see how many people subscribe and stay engaged by creating a monthly newsletter with valuable information and reading the opens and website visits. We can promote new and upcoming events and equipment in the marketplace as well.
June 20th scheduled image post is a
reminder for customers to order before our season shuts down
The post is a reminder that our business queen selling is seasonal, and we are going to shut-down mid-summer for the season. Most beekeepers wand deliver in mid to late spring, mid to late summer has some value but only to hobbyists. It is important for beekeepers and queen bee sellers to align their timing and ensure that the queen bees are available when the demand is highest. Queen bee sellers often raise and breed queen bees in anticipation of the selling season, considering the specific needs and preferences of beekeepers in their region. Late summer is normally discounted so the effort may not be worth it based on sales price.
In conclusion, the goal is to drive business and measure
results based on scheduled posting. If a posting drives views and interactions,
we’ll consider it successful. If it drive sales, even better, as that is our
goal. Overall, we’ll adjust strategy with video and the newsletter to play
around with metrics and results. The data analytics will really allow us to determine
next steps and the value of our process.
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