Week 13 Part B: Developing Online Advertising

 

For the assignment, I created three ads targeting my business with the goal of driving customers to my Social Media sites.  During this process, I used AI tools to create the images, which was interesting. Although not perfect, it is a significant time saver and I think for creating basic images, you can create them without the need for advanced UX or Photoshop skills, which is neat.

                The first ad has the potential to be successful as it tells you the life and role of a female worker bee in a colony. If the image is interesting to others, including schools, talking about biology and honeybee life expectancy, this image may circulate naturally without having to pay advertising dollars. The goal of this image is to provide information that’s interesting then have my business Social Media platforms drive views, follows, and comments.

The second ad focuses on emotion, shows that our bees don’t know how to surf, and the bee is backwards on the surfboard so it’s funny. Interesting enough, the AI Image tools put the bee on the surfboard backwards which was initially not my intent. I thought this turned out better with a funny Ad statement to make the image exciting. These images are perfect for my subject and company about bees, knowing it’s unique and we have fun with the business. We advertise that our bees work hard and reference our business name, again, with the goal of driving views and activities while avoiding spending advertising dollars.

The third ad’s goal is to be effective with the younger generation who love to play video games. Although a bee queen business is an old-school type of manual labor business, hopefully the next generation will want to level-up and buy our bees. Gamers will understand this image and I think it came-out pretty clean so we’ll give it a try and see how successful it may be.

In conclusion, I did not publish for Ad by paying because the business is not real at this point. We do not have an Ad budget, but I am interested in learning costs and measuring the response based on dollars spent with regards to return on Ad value. I know that these images will be effective and feel that AI did a good job generating, at no cost, while saving me a lot of time. Overall, it was a good learning experience and I will need to focus on data and stats to really see how effective the ads work.