Week 17 :Wrapping up post

 

Social Media platforms are used globally by millions and technology allows everyone to communicate information quickly. Popular Social Media platforms can provide much more than just a friends’ network when you need them for a business purpose.  Facebook, Instagram, Snapchat, Google Analytics can help you drive your business which was the big change for me. The big change for me what the availability of AI, like Chat GPT, to quickly generate Blog content. The key to success is connecting with others and driving business. While there are risks with Social Media from a privacy perspective, I think the value provided to businesses was pretty eye-opening for me.

            Over the course of the class, I learned quite a bit about setting-up business accounts on Social Media platforms and search Engine Optimization. While I use quite a few social media platforms, I did not use the business accounts or know anything about paid advertising and success metrics. My use of media changed from personal to business with the goal of learning how to market businesses to drive revenue and profits based on data results. The platforms, along with direct marketing such as Mailchimp, were new and I learned quite a bit. It’s interesting to use data metrics to drive changes in how you advertise based on results.

            During research of failures and successes, the right path for views seems to be viral Social Media. Erika Thompson was born in 1986 and had a million followers, whereas Mann Lake has been supplying beekeepers nationally since 1983 and has less than 1 percent of her follower numbers at 7,350. Additionally, Erika has 9 million followers on TikTok which seems to drive some of the traffic to Instagram. Beekeeping is an old-school business and I believe Erika was able to drive traffic based on the risk she takes while working with bees, her age, looks, and personality. It seems that an individual’s appearance doing interesting things is more highly marketable then say, a 50-year-old man with more subject knowledge doing the same beekeeping tasks when it comes to Social Media marketing. That probably sounds socially incorrect but in terms of interest and marketing, I feel that may be what was happening based on my research. Successful organic campaigns seem to have some sexiness to offer as part of their marketing presence.

             My interest in Social Media products that I found focuses on automation and creation. I’m very interested in AI creating images to speed-up advertising, and the potential of chat-bots to respond to customer comments on Social Media platforms. Sprinklr seemed very interesting as a Chatbot along with Adcreative.ai to create Social Posts using AI. Again, I think the AI tools to execute high-levels or productivity is the future.

            For future classes, AI is going to make a big impact on the market over the next few years. For the course, I think that the impact of AI on future marketing opportunities, including jobs, would be a great area to focus on. My father and I had a long discussion about AI. He began learning neural networks around the year 2000, before I was born, and now commercial products exist. Based on our conversation, AI is going to be like a microprocessor, there’s no stopping it and the AI products will get better, cheaper, and faster. It’s going to be important for students to understand the impact to future jobs and how to use the tools to be productive and do more with less.