Week 7 Part B: How Other Businesses Use Instagram

             I reviewed three of my classmates’ Instagram accounts, all of them are business owners and/or managers with experience in their specific industry. They have a variety of followers depending on the business and all of them seem very qualified for the areas that they work in, which is great! I reviewed their Instagram accounts to see how they were using their Social Media along with the types of tags they are leveraging.

            All three Instagram accounts that I reviewed have clean photos and reels. It helps to show their business results and work-in progress when they post more frequently to keep followers and customers engaged. Clearly, they enjoy their work, and it shows how engaged they are working at their businesses, which also grows customer confidence knowing they really like what they do. They all share similarities including reels, photos, and unique logos so their postings are similar in their overall use of Social Media on Instagram.

Instagram is effective for them by posting often, they make it look like their businesses are fun and interesting, and they seem to inspire you to want to do that job. Photos and videos are appropriate for the Instagram accounts, they look organized, it’s very easy to follow what their business/ job is, and all three that I reviewed worked in interesting industries and have nice job skills as clearly seen on Social Media. Some of the review included an account with a small amount of content, so I have to assume it is a new site or business that is still underway.

I feel that all Instagram posts can improve by tagging postings with appropriate hashtags, and possibly advertise specials for their business/ job and to connect with more customers. Engaging with local groups, and those interested in the same businesses, I feel, would attract more followers, and help reach a wider audience. I also prefer more short videos (under 5 minutes) instead of reels and images. I think it would be nice to watch videos for their business to accomplish specific goals, with good editing, showing the quality of their work and accomplishing a work task from beginning to end.

Overall, I think the three classmates reviewed did an excellent job presenting their businesses. When you see how much they really enjoy their work, it is inspiring. Now, I want to go and build a muscle car!

https://www.instagram.com/sparkygarage1/

https://www.instagram.com/p/CSp-oyJsUFP/

https://www.instagram.com/dw_equipmenr_repair/