Penny juice
POOR
DESIGN REVIEW:
Penny Juice
The first problem I see
is that there is a button for ordering in the middle of the home page and an
order now link in the top right. I feel the order now link should actually be a
cart that holds the order when a person wants to purchase product. Second,
clicking the get in-touch link takes you to contact information but also has
the order form below the information to contact the company. This seems a
little strange to me and I think a chat feature might be better using bots or
more modern technology. Third, the order form and process is unorganized and it’s
hard to tell product, information, and sizing on the form. Normally, you see product,
all the details, add quantity, and then add it to your order cart for review
before purchase. The layout and design is confusing, the form is poorly
structured, and the design is very old.
The
website design is poor given the modern availability of site templates and
current design. The site looks like it was designed in the early 2000s and the
colors do not look professional nor meet today’s standards on look and feel. They
should consider using more modern templates that you can easily purchase online
or consider using a cloud based platform like Shopify or Square and update the
site. If they want to keep their current custom site, it should be updated, and
the order form should be updated as well.
If making custom, I would
use WordPress or Webflow to design a modern look and feel to meet the consumer
needs. I would make ordering simple and show an inventory, allow you to select
it, see all the options, and add it to the cart. Also, allow the consumer to
create an account so returning consumers can easily log-in, see past orders,
and re-order as well. If this is a product, they sell both online and in-person
as well, then I would use Square as my Cloud Platform. In a nutshell, this
website has not been updated for 20+ years and the design is rough.
2nd MGBD Parts services
http://www.roverp6cars.com/index.html
The first issue navigation
is poor from an aesthetic point of view, old, and clunky. When you access another
page via link, it is one long page with all the information and pictures mashed
together. Second, the colors make the site look bad, and there is quite a bit
of spacing from the header to the content, the layout is poor. Third, on
sub-pages, items that look like hyperlinks are not hyperlinks, support links to
email actually link you to some unrelated outside website unrelated to the site.
It’s quite strange that the email link is completely unrelated and it is not a “mailto”
link.
The design does not easily
support the consumer, there are too many ads, abstract colors that bother your eyes,
bad formatting, and links that are not links which is confusing. The navigation
on the left is old based on current technologies and the design is poor for the
consumer. They have embedded Facebook links randomly in the middle of the page
which makes it hard to find. Overall, the layout of the pages is different,
unorganized, and do not have a consistent layout.
To improve, they should take
the site down and re-design the entire site before going-live. Again, they can
use modern templates, navigation, a better UX design, appealing colors, better categorization
of related information and a consistent design for all pages. Additionally,
they could add a search to allow consumers to find information quickly. The
site looks like it was created by a person who had little knowledge of HTML. They
could review some YouTube video’s on modern web-design and cloud platforms to
assist in their journey along with some technical training before re-working
the site.
Well Designed:
California Center for the Arts, Escondido
The
website is very clean on the design, simple to follow, and they have categorized
the information in a useful way for the consumer. The hyperlinks are correct,
the images on the site are clean, and colors are pleasing which makes the
website easy to read. The about information and contact information on the
bottom of page is good along with how to order tickets. The event calendar
shows the chronological date order of events and it’s nice to see if you have a
specific date in mind. Overall, the design is nice, easy to navigate, and the
website format is appropriate.
They
used a modern design, possibly based on a template, and the user experience is
thought-out and easy to follow. The site looks up-to-date and well maintained,
the information experience for the user is accurate and provides all the
information needed to attend a show. The site allows customers to easily purchase
show tickets with the information provided, saving them time, so they don’t
have to drive to the theater. Overall, the design properly communicates the information
a customer would be interested in.
When I first saw this website, the
homepage looked nice, and I scrolled down to see information about the featured
events. I think they did a nice job communicating the information about the
events, the site looks professional, and I feel confident that they are a
legitimate business. Navigation is good, you can easily see the schedule of
events. When you purchase tickets online, they are using the Salesforce Cloud
Platform to manage their business, it’s an expensive platform but very flexible
for Customer Relationship Management. By using Salesforce, they have a powerful
tool to market to existing customers and perform analytics on show profitability,
and configure it to meet their business’s needs, it’s a very good option if you
can afford it.
Apple
Apple
is a well-known company; the website is professional and they have the money to
hire professional to build their website. The website shows its’ products to
consumers and allows you to shop online or easily find a local store if you
prefer in-person shopping. Additionally, you can easily find support on products
and quickly contact customer service if you need help. The website is well
made, it is cleanly designed, has nice colors, and focuses on the products and
company brand. The company is innovative and has a very long history of
creating technology products, they are cutting edge and the website reflects
the innovate history and strong design. Their website design reflects their products
including the Mac, iPad, iPhone, and VR sets. It’s very clean and easy to quickly
learn about their products and models, pricing, and online purchasing.
I
was able to find what
I was looking for very quickly, which made if convenient. The website is complimentary
to the products build and sold by Apple. Extremely easy to see the
specifications of the products, difference between products, and purchase online.
The website design reflects the elegance of the products as it’s easy to use.
Design Summary:
From a user perspective, I feel that:
·
Poorly designed websites make me want to
leave and find another company or website that’s professional. I want to have a
good experience quickly and find the information that I’m looking for.
·
A well-designed website is clean, organized, well managed, consistent, and consumer
friendly. The design allows a consumer to quickly access the information with
little effort.
Based on the review of multiple websites, there is a
clear difference in the level of talent between poor and well-designed sites.
Many of the smaller sites appear to be done by someone with little knowledge of
design principals and they do not seem to have a technology background.
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